Many years ago, Google offered a pay per click management service called “Jumpstart” to help advertisers make the most of their pay per click advertising campaigns. This service, however, became unavailable sometime later, and it is thought that it may have proved to be an unviable venture for the search engine, especially when so many third-party pay per click management services now exist.
Today, instead of providing a pay per click management service to advertisers, Google has set up professional advertising programs that endorse and certify businesses and individuals who are offering pay per click management services. This program is called the Google Advertising Professional program, or GAP, and to obtain this pay per click management endorsement, professionals must take an exam and have proven Google AdWord account management skills.
Then, once every two years, the individual or company who holds the GAP certification must then re-take the Google advertising professional’s exam in order to retain their qualification.
Fact: Not all pay per click management services are endorsed by Google, and there are also many individuals who are classed as Google AdWord experts who do not hold the GAP certification.
Therefore, while the certification does give pay per click management services and Google AdWord experts more credibility, it does not necessarily prove that pay per click management services, or Google AdWords experts, have a long and well-worn track record of success using the Google AdWords advertising platform.
For those of you who are unsure, pay per click management typically involves:
The pay per click management team review of your website, business structure, and the type of industry that you are involved in.
The pay per click management team compiling a set of keywords and phrases that relate directly to your business and those that they feel will work best for you.
The pay per click management team generating an ad that they feel will work well to promote your site on Google AdWords.
The pay per click management team then determining a budget for your advertising and working out a schedule for your ads.
The pay per click management team working with specific keywords to determine a maximum cost per click. Once this has been completed, your pay per click management team will then continually observe your account activity and work on fine-tuning this to get you the best return on your investment.
Need to find out how to maximize your Google AdWords and make Google AdWords advertising work for you and your business? If so, then join me online at www.freeAdWordswebinar.com for a “free” webinar where I offer you the latest tips and must-know pointers on Google AdWords.
